The Art of Plain Talk [VINTAGE 1946]

Flesch, Ph.D., Rudolf

Published by Harper & Row, New York, 1946

About this Item

Fine condition blue boards/black spine/red spine lettering contained in a fine condition color illustrated dust jacket. Includes Foreword by Lyman Bryson, Educational Director, Columbia Broadcasting System; Preface; Appendix: How to Use the Yardstick Formula; and Index. "Now any author can predetermine whether or not his writing is easy and pleasant to read. He can test his work against known requirements for any given reading or listening audience. The results should be startling." - Tide "[The book] offers in language that everyone can read with ease (for Mr. Flesch practices what he teaches) much good advice about the art of learning to write so that people can undersand you. Even the practiced writer can here see his writing through another's eye, and even the practicing writer needs to be guarded against himself." - Christian Science Monitor "This is one of the clearest and most sensible and helpful books on language." The Indianapolis TImes "I have just finished a book that ought to be read by all advertising writers, sales correspondents, editors and business-paper writers.I'll go all the way over the dam and say that I believe this is the most useful and important book to business writers that I have ever read." - C.B. Larrabee, Former Chairman of theBoard, Printers' Ink "Edward L. Bernays, "The Nation's Number One Public Relations Man" says: "I believe that Flesch's findings should be widely read and widely accepted. If they are, they will help to bridge the gaps of misunderstanding between many of the constituent groups of our society who want to get along but just don't express themselves to each other so that they understand each other. Flesch's discoveries on readability will build many bridges." Morse A. Cartwright, DIrector, American Association for Adult Education, says: "Undeniably, Flesch has made a real contribution toward simplification of materials of thought and furthermore has demonstrated by his own pen that 'read ability' is a factor to be reckoned with in the improvement of human relationships.". Seller Inventory # 001642

Bibliographic Details

Title: The Art of Plain Talk [VINTAGE 1946]

Publisher: Harper & Row, New York

Publication Date: 1946

Binding: Hardcover

Condition: Fine

Dust Jacket Condition: Fine