The Art of Shopping: How We Shop and Why We Buy

Siemon Scamell-Katz

Published by Lid Publishing, 2012
ISBN 10: 1907794182 / ISBN 13: 9781907794186
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Synopsis: Everybody is a shopper - a fact no company can ignore! Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's expose on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behaviour. This book is the result of 20 years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy.

About the Author: Siemon Scamell-Katz founded a market research agency in the early 1990s, which specialised in shopper behaviour, and which he then sold to TNS (part of the WPP Group) in 2007. Today, he is one of the world's top 3 experts in consumer behaviour and lectures and consults globally.

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Title: The Art of Shopping: How We Shop and Why We ...
Publisher: Lid Publishing
Publication Date: 2012
Binding: Hardcover
Book Condition: Used: Like New

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