Mint condition, minimal shelf wear. Bookseller Inventory #
Synopsis: Everybody is a shopper - a fact no company can ignore! Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's expose on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behaviour. This book is the result of 20 years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy.
About the Author: Siemon Scamell-Katz founded a market research agency in the early 1990s, which specialised in shopper behaviour, and which he then sold to TNS (part of the WPP Group) in 2007. Today, he is one of the world's top 3 experts in consumer behaviour and lectures and consults globally.
Title: The Art of Shopping: How We Shop and Why We ...
Publisher: Lid Publishing
Publication Date: 2012
Book Condition: Used: Like New
Book Description LID Publishing Inc. Hardcover. Condition: As New. An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1907794182I2N00
Book Description LID Publishing, Inc., 2012. Hardcover. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_202143401
Book Description Condition: good. 422 Gramm. Seller Inventory # M01907794182-G
Book Description LID Publishing, Inc., 2012. Hardcover. Condition: Used: Good. Seller Inventory # SONG1907794182
Book Description LID Publishing, Inc., 2012. Hardcover. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P021907794182
Book Description LID Publishing, Inc., 2012. Hardcover. Condition: Like New. Almost new condition. Seller Inventory # P011907794182
Book Description LID Publishing, Inc. Hardcover. Condition: Fine. 1907794182 Like New Condition. Seller Inventory # LN7.0812757
Book Description LID Publishing, Inc., 2012. Hardcover. Condition: New. Never used!. Seller Inventory # P111907794182
Book Description LID Publishing, Inc. Hardcover. Condition: New. 1907794182 New Condition. Seller Inventory # NEW7.0812757
Book Description LID Publishing, Inc., 2012. Condition: New. book. Seller Inventory # M1907794182