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The Art of Woo - Using Persuasion to Sell Your Ideas (Paperback)

Richard Shell

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ISBN 10: 1906465223 / ISBN 13: 9781906465223
New Condition: New Soft cover
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Paperback. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also shar.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 318 pages. 0.001. Bookseller Inventory # 9781906465223

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Bibliographic Details

Title: The Art of Woo - Using Persuasion to Sell ...

Publication Date: 2008

Binding: Paperback

Book Condition:New

Edition: 1st.

About this title

Synopsis:

Richard Shell and Mario Moussa offer a self–assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo strengthens persuasion skills for readers in business, academia, and other fields involving the use of influence.

About the Author:

Mario Moussa teaches at the Wharton School and has since 1998 been the Academic Director of Essentials of Management, one of the school's flagship executive programmes.

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