The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Shell, G. Richard; Moussa, Mario

Published by Portfolio, 2007
ISBN 10: 1591841763 / ISBN 13: 9781591841760
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1591841763 Autographed by author! Ships promptly. Bookseller Inventory # AUD1506RMBR101016H1267

About this title:

Synopsis: Explaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personality and build on natural strengths. 30,000 first printing.

About the Author: G. Richard Shell is director of the Wharton Executive Negotiation Workshop at the Wharton School, where he is professor of legal studies, business ethics and management. His previous book is the award-winning Bargaining for Advantage.
Mario Moussa is a faculty member at the Wharton School and a principal of CFAR Inc., a management consulting firm.

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Title: The Art of Woo: Using Strategic Persuasion ...
Publisher: Portfolio
Publication Date: 2007
Binding: Hardcover
Book Condition: Very Good

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