Asian Dimensions of Services Marketing

ISBN 10: 0789016915 / ISBN 13: 9780789016911
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Synopsis: Explore current trends in the Asian service industry!

Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian countries. These changes have had many effects on countries such as China, Korea, Singapore, and Thailand, mostly at the expense of agriculture and manufacturing. This book examines these effects, and establishes ways to achieve success in services marketing.

This educational book provides an enlightening look at topics such as:

  • the influence of reference groups in the service industry of Singapore
  • the moderating effect of switching costs on the relationship between service performance and customer satisfaction in the Thai cultural and business setting
  • how multinational professional service firms in South Korea have achieved success
  • the emotional impact of store atmosphere on Chinese customers in a leisure service setting
  • the rapid development of services in Asia, and how to effectively market intangibles to various kinds of consumers

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Title: Asian Dimensions of Services Marketing
Book Condition: Good

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Tang, Esther, Chan, Ricky, Tai, Susan
Published by Routledge (2002)
ISBN 10: 0789016915 ISBN 13: 9780789016911
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Book Description Routledge, 2002. Book Condition: Good. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP91604967

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Esther Tang; Ricky Chan; Susan Tai
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Book Description Routledge, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # M0789016915

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Esther Tang; Ricky Chan; Susan Tai
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Tang, Esther P. Y. (EDT)/ Chan, Ricky Y. K. (EDT)/ Tai, Susan H. C. (EDT)
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Book Description Taylor and Francis, 2002. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VT-9780789016911

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Esther P. Y. Tang, Ricky Y. K. Chan, Susan H. C. Tai
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Book Description Taylor Francis Inc, United States, 2002. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Explore current trends in the Asian service industry! Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian countries. These changes have had many effects on countries such as China, Korea, Singapore, and Thailand, mostly at the expense of agriculture and manufacturing. This book examines these effects, and establishes ways to achieve success in services marketing. This educational book provides an enlightening look at topics such as: * the influence of reference groups in the service industry of Singapore * the moderating effect of switching costs on the relationship between service performance and customer satisfaction in the Thai cultural and business setting * how multinational professional service firms in South Korea have achieved success * the emotional impact of store atmosphere on Chinese customers in a leisure service setting * the rapid development of services in Asia, and how to effectively market intangibles to various kinds of consumers. Bookseller Inventory # BTE9780789016911

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Book Description 2002. Paperback. Book Condition: New. Paperback. Explore current trends in the Asian service industry Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordi.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 138 pages. 0.226. Bookseller Inventory # 9780789016911

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Book Description Book Condition: Good. Asian Dimensions of Services Marketing. Bookseller Inventory # SKU0606704

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