Ask the Man Who Owns One: An Illustrated History of Packard Advertising

Einstein, Arthur W.

ISBN 10: 1476667918 / ISBN 13: 9781476667911
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Synopsis: A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears."
This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.

About the Author: An auto enthusiast and advertising executive, Arthur W. Einstein, Jr., lives in Stuart, Florida.

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Title: Ask the Man Who Owns One: An Illustrated ...
Publication Date: 2016
Binding: PAP
Book Condition: New

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Book Description McFarland Publishing. Book Condition: BRAND NEW. BRAND NEW Full-Sized Laminated Softcover - 282pp - 133 photos (16 in color), appendices, notes, bibliography, index - A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion—the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company’s image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard’s advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company’s management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Bookseller Inventory # 2556161

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Book Description McFarland Co Inc, United States, 2017. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book. A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company s image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to guess what name it bears. This book traces Packard s advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company s management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times. Bookseller Inventory # AAC9781476667911

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Book Description McFarland Co Inc, United States, 2017. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book. A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company s image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to guess what name it bears. This book traces Packard s advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company s management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times. Bookseller Inventory # AAC9781476667911

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