The Association Guide to Going Global: New Strategies for a Changing Economic Landscape

Steven Worth

Published by Wiley, 2010
ISBN 10: 047058789X / ISBN 13: 9780470587898
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Why going global is critical-and inevitable-for your association's growth and survival

Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.

  • Underscores how the advantages of changes outweigh the risks
  • How adapting to new market trends is an act that cannot, and should not, be avoided
  • Offers a problem-solution guide to potentially intimidating questions about the process
  • Explains how small associations may often have an advantage over large corporations due to flexibility
  • Coverage features topics including an overview of problems encountered, structure, funding/financing, language and culture, endeavors in specific countries, successes and failures, and what it means to truly become global.

Avoid mistakes made by other organizations by going global and ultimately following the paths of those who accomplished their goals.

From the Inside Flap: In the nonprofit world of associations and philanthropic organizations, globalization is a condition that was largely unknown only a decade ago. Your association's effectiveness now and in the future will be largely defined by how well it has learned to navigate in the global environment. However, questions remain: Does globalization support or compete with your association's mission and goals? Can any association aspire to be global, and if so, how does it get there?

Straightforward, focused, and clearly optimistic about the global future for nonprofits everywhere, The Association Guide to Going Global: New Strategies for a Changing Economic Landscape brings together an amazing range of nonprofit global experience as well as wide-ranging case studies and specific globalization examples.

Written by nonprofit globalization and management specialist Steven Worth, this proactive guide enthusiastically demystifies the globalization process for nonprofits, covering:

  • The unique challenges faced by U.S. managers considering globalization
  • Trends, opportunities, and threats of globalization for associations
  • Emerging opportunities unique to the association community
  • The different stages you can expect in cross-border transactions
  • Managing the language and culture differences when operating across national borders
  • Challenges and opportunities facing nonprofits in lesser-developed, developing, and developed economies
  • Big Emerging Markets (BEMs) and BRIC (Brazil, Russia, India, and China) countries and the dos and don'ts of entering those markets
  • Why globalization is a challenge nomanager can ignore

Whether your organization is considering going global or is already conducting worldwide operations, The Association Guide to Going Global equips you to ensure your organization is a citizen in every community of the world, able to bring resources to bear when and where there are opportunities, and adept at recognizing and addressing trends in customer needs and wants on a local and global scale.

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Title: The Association Guide to Going Global: New ...
Publisher: Wiley
Publication Date: 2010
Binding: Hardcover
Book Condition: Used: Good

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