Attitudes And Persuasion: Classic And Contemporary Approaches

Petty, Richard E; Cacioppo, John T

Published by Westview Press
ISBN 10: 081333005X / ISBN 13: 9780813330051
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081333005X Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental matierials such as CD's, info-trac etc. Bookseller Inventory #

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Synopsis: This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

About the Author: Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University. Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.

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Title: Attitudes And Persuasion: Classic And ...
Publisher: Westview Press
Binding: PAPERBACK
Book Condition: Good

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Petty, Richard E, Cacioppo, John T
Published by Westview Press (1996)
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Petty, Richard E, Cacioppo, John T
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