AuctionWatch.coms Official Guide to Online Buying and Selling

ISBN 10: 0761529993 / ISBN 13: 9780761529996
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Synopsis: Upon its initial launch in July 1998, AuctionWatch.com established itself as the auction-goers advocate, taking an impartial, in-depth, and occasionally hard-edged approach to the issues and events of the online auction arena. In this book, AuctionWatch.com and Dennis Prince, a regular contributor to AuctionWatch.com, provide you with tips and tactics that you can reference easily and apply without delay before, during, and after an auction. Each chapter of the book features a general introduction to the specific topic at hand and then proceeds to serve up a generous and appropriate number of easy-to-use tips laid out in a logical, linear progression. The Official AuctionWatch.com Tips and Techniques Guide will be of greatest immediate use to the seasoned auction-goer. Although it caters to online auction buyers, it also focuses on tips and tactics for medium and high volume sellers. It is presented in an easy-to-use, immediately applicable format that promotes more efficient and successful online auctioning for buyers and sellers.

Review: "Online auctions are no fad, no fluke, no flash-in-the-pan venture," states Dennis L. Prince, author of AuctionWatch.com's Official Guide to Online Buying and Selling. Indeed, Forrester Research projects that the online-auction industry will grow from $4.5 billion in 1999 to a whopping $19 billion in 2003. For those who are eager to see what the fuss is all about, this book is a great place to start. It provides a ton of information for both buyers and sellers, with tips on auction formats (reserve auctions, Dutch auctions, and so on), authentication, spotting and avoiding fraud, setting up your auction business, creating effective auction listings, dealing with deadbeat bidders, and much more. Of course, there are numerous plugs for AuctionWatch.com's services--"AuctionWatch.com Has More" reminders appear on every other page or so. And, while the prose occasionally gets cheesy ("fast-paced and rapid-fire information is what awaits you in these pages," states Prince), the book is otherwise exceptionally well written and organized, and is a valuable guide for serious online bidders and auctioneers. Included on CD-ROM is AuctionWatch.com's Auction Manager Pro seller application. --Andy Boynton

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