Audience Analysis

McQuail, Denis

Published by SAGE Publications, Inc, 1997
ISBN 10: 0761910026 / ISBN 13: 9780761910022
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Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory #

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Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m

About the Author: Denis McQuail is Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publications are: McQuail′s Mass Communication Theory, 5th edition., Sage, 2005 and Media Accountability and Freedom of Publication, University of Oxford Press, 2003.

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Bibliographic Details

Title: Audience Analysis
Publisher: SAGE Publications, Inc
Publication Date: 1997
Binding: Paperback
Book Condition: Good

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Denis McQuail
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Book Description SAGE PUBLICATIONS, LONDON, 1997. Encuadernacion original. Condition: NUEVO / NEW. 1ª edicion. MCQUAIL, D. AUDIENCE ANALYSIS. LONDON, 1997, x 166 p. Encuadernacion original. Nuevo. Seller Inventory # 32265

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