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BCOM (with Review Cards and Printed Access Card)

DuFrene, Debbie D., Lehman, Carol M.

36 ratings by Goodreads
ISBN 10: 0324587902 / ISBN 13: 9780324587906
Published by Cengage Learning, 2008
Used Condition: Acceptable Soft cover
From Once Upon A Time Books (Springdale, AR, U.S.A.)

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This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Bookseller Inventory # mon0002065209

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Bibliographic Details

Title: BCOM (with Review Cards and Printed Access ...

Publisher: Cengage Learning

Publication Date: 2008

Binding: Paperback

Book Condition:Acceptable

About this title

Synopsis:

BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.

About the Author:

Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

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Outbooks Inc., DBA Once Upon a Time Books
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