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BUZZ: How to Create It and Win with It

Koch, Edward I.; Heady, Christy

Published by AMACOM, 2007
ISBN 10: 0814474624 / ISBN 13: 9780814474624
Used / Hardcover / Quantity Available: 1
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About the Book

Bibliographic Details

Title: BUZZ: How to Create It and Win with It

Publisher: AMACOM

Publication Date: 2007

Binding: Hardcover

Book Condition: Fine

Dust Jacket Condition: As New

Signed: Signed by Author(s)

Edition: First Edition.


Signed by Author 0814474624 This hardcover book is square and tight. The boards and spine have no wear with pristine lettering. The pages and endpages are clean, with no markings or folds. The dustjacket is As New. Original Price is intact. Not ex-lib. No remainder mark. Signed by Ed Koch on the title page without inscription. Bookseller Inventory # 004014

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Synopsis: How does a political unknown, with little wealth or family connections, take on the most powerful figures in New York politics - and rise to the top, becoming not only the Mayor, but an enduring influential figure on the American scene. According to the former Mayor of New York (for three terms, 1978-1989), Ed Koch, the explanation is "Buzz."In politics, creating a buzz is about making a memorable entrance by not letting the crowd forget who you are and what you stand for. Koch has always been great at making an entrance, attracting attention, and getting people not only to take notice, but to listen. (How else, he suggests, does a loudmouth lifelong New York Democrat get a prime speaking slot at the Republican National Convention?) The book will showcase Koch's humor and legendary candor in an in-your-face, informative style. In it, Koch reveals the secrets of his success, and explains how others can use his techniques to generate the kind of buzz that can further their business, public, and private lives...techniques that can make an unknown into a star.

Book Description:

In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of America?s most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring figure?

In Buzz, Koch shares the secrets of his success that will help readers everywhere become masters of self-marketing. With his legendary candor and in-your-face style, he reveals how anyone can use his techniques to make a memorable entrance, attract attention (the right kind), and get others to take notice and listen. Buzz demonstrates how to:

* define your image

* create buzz with honesty

* engage the media

* withstand public scrutiny

* turn mistakes into opportunities

* create loyal, rabid followers.

Whether running for public office or climbing the corporate ladder, Buzz will show rising stars in every field how to stand out and shine brighter with honesty, integrity, and style.

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