Baked In: Creating Products and Businesses That Market Themselves
Marketing gurus Alex Bogusky and John Winsor offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. Inscribed by Winsor. Size: 5½" x 7¾" 0.0. Bookseller Inventory # 272793
About this title:
About the Author: Alex Bogusky is the chief creative insurgent at MDC Partners, the parent company of Crispin Porter + Bogusky advertising agency. He lives in Miami. John Winsor founded Victors & Spoils, the first ad agency built on crowdsourcing principles. He lives in Boulder, Colorado.
Title: Baked In: Creating Products and Businesses ...
Publisher: Agate B2, Chicago
Publication Date: 2009
Book Condition: As new
Dust Jacket Condition: As new
Signed: Inscribed by author
Book Type: book
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