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Die Balanced Scorecard Im Kundenmanagement Des Business-To-Business Geschfts

Marcel Gamroth

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ISBN 10: 3839112400 / ISBN 13: 9783839112403
Published by Books On Demand
New Condition: New Soft cover
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Paperback. 222 pages. Dimensions: 9.7in. x 7.4in. x 0.6in.Book by Gamroth, Marcel This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783839112403

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Bibliographic Details

Title: Die Balanced Scorecard Im Kundenmanagement ...

Publisher: Books On Demand

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

Kein Automobilhersteller hat sein eigenes Reifen-, Stahl-, Glas-, oder Schraubenwerk, eine Eisenbahn zu Auslieferung der fertigen Fahrzeuge oder eine lraffinerie fr das Benzin, dass das Auto spter brauchen wird. Unternehmen spezialisieren sich und knnen dadurch Kompetenzen und Skaleneffekte in ihrem Spezialgebiet erwerben. Demzufolge sind Unternehmen mehr oder weniger voneinander abhngig, um ihr Unternehmen fortzufhren. Daraus erwchst die Frage des Managements dieser gegenseitigen Abhngigkeiten bzw. Geschftsbeziehungen. Dieses Buch soll zunchst klren, was die Grundlagen, Sinn und Zweck und die daraus abgeleiteten strategischen Ziele des Kundenmanagements im Business-to-Business Geschft sind ("You can't measure what you can't describe"). Anschlieend geht es darum, inwieweit die Balanced Scorecard als Instrument des Kundenmanagements im Business-to-Business Geschft dazu beitragen kann, die gesteckten Ziele zu erreichen und mit welchen Kennzahlen der Aufbau von Partnerschaften gemessen werden kann. Denn es gilt: "You can't manage what you can't measure," "what doesn't get measured doesn't get done" und "If you don't know where you are going, you will probably end up somewhere else."

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