Stock Image

Die Balanced Scorecard Im Kundenmanagement Des Business-To-Business Geschfts

Marcel Gamroth

0 ratings by Goodreads
ISBN 10: 3839112400 / ISBN 13: 9783839112403
Published by Books On Demand
New Condition: New Soft cover
From BuySomeBooks (Las Vegas, NV, U.S.A.)

AbeBooks Seller Since May 21, 2012

Quantity Available: 20
Buy New
List Price: US$ 24.90
Price: US$ 30.96 Convert Currency
Shipping: US$ 3.95 Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

Paperback. 222 pages. Dimensions: 9.7in. x 7.4in. x 0.6in.Book by Gamroth, Marcel This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783839112403

Ask Seller a Question

Bibliographic Details

Title: Die Balanced Scorecard Im Kundenmanagement ...

Publisher: Books On Demand

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title


Kein Automobilhersteller hat sein eigenes Reifen-, Stahl-, Glas-, oder Schraubenwerk, eine Eisenbahn zu Auslieferung der fertigen Fahrzeuge oder eine lraffinerie fr das Benzin, dass das Auto spter brauchen wird. Unternehmen spezialisieren sich und knnen dadurch Kompetenzen und Skaleneffekte in ihrem Spezialgebiet erwerben. Demzufolge sind Unternehmen mehr oder weniger voneinander abhngig, um ihr Unternehmen fortzufhren. Daraus erwchst die Frage des Managements dieser gegenseitigen Abhngigkeiten bzw. Geschftsbeziehungen. Dieses Buch soll zunchst klren, was die Grundlagen, Sinn und Zweck und die daraus abgeleiteten strategischen Ziele des Kundenmanagements im Business-to-Business Geschft sind ("You can't measure what you can't describe"). Anschlieend geht es darum, inwieweit die Balanced Scorecard als Instrument des Kundenmanagements im Business-to-Business Geschft dazu beitragen kann, die gesteckten Ziele zu erreichen und mit welchen Kennzahlen der Aufbau von Partnerschaften gemessen werden kann. Denn es gilt: "You can't manage what you can't measure," "what doesn't get measured doesn't get done" und "If you don't know where you are going, you will probably end up somewhere else."

"About this title" may belong to another edition of this title.

Store Description

BuySomeBooks is great place to get your books online. With over eight million titles available we're sure to have what you're looking for. Despite having a large selection of new books available for immediate shipment and excellent customer service, people still tell us they prefer us because of our prices.

Visit Seller's Storefront

Terms of Sale:

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

BuySomeBooks is operated by Drive-On-In, Inc., a Nevada co...

More Information
Shipping Terms:

Orders usually ship within 1-2 business days. Books are shipped from multiple locations so your order may arrive from Las Vegas,NV, Roseburg,OR, La Vergne,TN, Momence,IL, or Commerce,GA.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express