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Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking

Don Wright

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ISBN 10: 0471522643 / ISBN 13: 9780471522645
Published by Wiley, 1991
New Condition: New Hardcover
From Books Express (Portsmouth, NH, U.S.A.)

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Title: Bank Marketing for the 90's: New Ideas from ...

Publisher: Wiley

Publication Date: 1991

Binding: Hardcover

Book Condition:New

Edition: 1.

About this title

Synopsis:

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

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