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It is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.
They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit.
This New York Times bestselling business paperback chronicles the unlikely opportunities that transformed this unknown novelty label into an American icon. Barefoot Wines won a ton of awards and helped transform an entire industry from stuffy and intimidating to fun and socially aware.
The book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with the Barefoot Wine founders and many others. The Barefoot Spirit is not a dry business text. The lessons are woven into a humorous twenty-year business adventure story. It's an uncommon peek behind the curtain of the wine business that's inspiring, amazing, and entertaining.
This book is a testament to the power of out-of-the-box thinking. It is a guidebook for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, it includes:
* How Worthy Cause Marketing out performed paid advertising
* How boot-strapping was used instead of conventional financing
* The surprising advantages of being small and broke
* How creating a fun, yet hardworking company culture encouraged innovative leadership
If you like wine, the wine country, or a story about how a plucky couple disrupted an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then "The Barefoot Spirit" is for you.
From the Inside Flap:
"Great read, great book. This story is beyond wine and the love of wine, it's about starting a business."
--Fran Tarkenton, Hall of Fame NFL Quarterback, Entrepreneur, & Sirius XM Radio Host of The Fran Tarkenton Show
Title: The Barefoot Spirit: How Hardship, Hustle, ...
Publisher: Footnotes Press
Publication Date: 2013
Book Condition: Good
Book Description Footnotes Press. PAPERBACK. Condition: Fine. 0999504207 *LIKE NEW* Ships Same Day or Next!. Seller Inventory # SWATI21FI1049582
Book Description Footnotes Press. PAPERBACK. Condition: New. 0999504207 *BRAND NEW* Ships Same Day or Next!. Seller Inventory # SWATI2122699300
Book Description Footnotes Press, 2013. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0999504207-2-4
Book Description Footnotes Press, 2013. Paperback. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0999504207n