Basic Marketing Research (Instructor's Review Copy) A Decision Making Approach

Malhotra

Published by Prentice Hall, 2009
ISBN 10: 013603800X / ISBN 13: 9780136038009
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Book is in near new condition exhibiting only minor shelf wear to cover. 645 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 013603800X. ISBN/EAN: 9780136038009. Pictures of this item not already displayed here available upon request. Inventory No: 1561027258. Bookseller Inventory #

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Synopsis: With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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Bibliographic Details

Title: Basic Marketing Research (Instructor's ...
Publisher: Prentice Hall
Publication Date: 2009
Binding: Hardcover
Book Condition: Fine
Edition: Third Edition.

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Naresh K. Malhotra
Published by Prentice Hall (2009)
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Malhotra
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Book Description Prentice Hall, 2009. Hardcover. Condition: Fine. Third Edition. Book is in near new condition exhibiting only minor shelf wear to cover. 645 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 013603800X. ISBN/EAN: 9780136038009. Pictures of this item not already displayed here available upon request. Inventory No: 1561027258. Seller Inventory # 1561027258

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