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Basic Marketing: A Marketing Strategy Planning Approach (Custom Edition for Columbia Southern University)

Perreault, William D.; Cannon, Joseph P.; McCarthy, E. Jerome

43 ratings by Goodreads
ISBN 10: 0077262425 / ISBN 13: 9780077262426
Published by McGraw-Hill, 2008
Condition: Near Fine Soft cover
From Back Door Book Shop (Fort Worth, TX, U.S.A.)

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About this Item

A near-fine, softcover copy with a well-bound interior. Signs of use include some very minor highlighting throughout, some small areas of marking/smudging on front and back cover, as well as some slight bending back of the corners. Otherwise this book is in totally acceptable condition to sell or use. 8.25"x10.75", xxxviii+ 789 pages, 35 index pages, 11 glossary pages. Includes CD. A McGraw-Hill textbook on basic marketing. To access more books on marketing or related subjects, go to and search using our unique codeword MONEYBX, or visit our shop in Fort Worth. Bookseller Inventory # GMSC 431

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Bibliographic Details

Title: Basic Marketing: A Marketing Strategy ...

Publisher: McGraw-Hill

Publication Date: 2008

Binding: Soft cover

Book Condition:Near Fine

Dust Jacket Condition: No Jacket

Edition: 1st Edition

About this title


Custom printing originally intended for use by Columbia Southern University students. Content taken from Basic Marketing: A Marketing Strategy Planning Approach, 16th edition.

"About this title" may belong to another edition of this title.

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