Stock Image
International Edition

Stock Image

Basic Marketing A Marketing Strategy Planning Approach

42 ratings by Goodreads
ISBN 10: 0078028981 / ISBN 13: 9780078028984
Published by McGraw-Hill Higher Education
New Condition: New Soft cover
From Supernew USA (Bangkok, ., Thailand)

AbeBooks Seller Since September 18, 2013

Quantity Available: 1

Buy New
List Price: US$ 105.60
Price: US$ 70.99 Convert Currency
Shipping: US$ 10.00 From Thailand to U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

New, International Edition, 19th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0078028981

Ask Seller a Question

Bibliographic Details

Title: Basic Marketing A Marketing Strategy ...

Publisher: McGraw-Hill Higher Education

Binding: Soft cover

Book Condition:New

Edition: International Edition

About this title


Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

About the Author:

Marketing lost one of its pioneers when E. Jerome “Jerry” McCarthy passed away at his home in East Lansing, Michigan in 2015.
After earning a Ph.D. at the University of Minnesota, McCarthy joined the faculty at Notre Dame and became a Fellow in the prestigious Ford Foundation Program at Harvard, an experience that focused on how to make marketing management practice more rigorous and shaped his thoughts on the needs of students and educators. Jerry spent most of his career at Michigan State University, gaining a reputation for working with passion and purpose. Jerry received the AMA’s Trailblazer Award in 1987 and was voted one of the “top five” leaders in marketing thought by marketing educators.
Jerry was well known for his innovative teaching materials and texts, including Basic Marketing and Essentials of Marketing. These books changed the way marketing was taught by taking a managerial point of view. He also introduced a marketing strategy planning framework, organizing marketing decisions around the “4Ps”―product, place, promotion, and price. As these approaches became the standard in other texts, McCarthy continued to innovate, including new materials in the digital realm. Today’s marketing instructors owe a great debt to this innovative pioneer.

"About this title" may belong to another edition of this title.

Store Description

Buy with confidence! We have been in online business since 2001! We sell brand new books only. Please send us email if you have any questions. We will reply you within 1 business day.

Visit Seller's Storefront

Terms of Sale:

Buy with confidence ! We have been in online business since 2001! We guarantee the condition of every book as it is described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. You may contact us at or Somchai Nana 23/12 Pradipat6 Bangkok 10400 Fax: +662 618 4436. If you've changed your mind about a book tha...

More Information
Shipping Terms:

Buy with confidence! We have been in online business since 2001! We ship via UPS,FedEX or DHL. The book will be delivered in 3-5 business days. Insurance is included! NO APO, FPO addresses. Only accept orders made to physical address. Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express