Basics Graphic Design 03: Idea Generation

Leonard, Neil; Ambrose, Gavin

ISBN 10: 1350170224 / ISBN 13: 9781350170223

Published by Bloomsbury Visual Arts, 2020

About this Item

Seller Inventory # I-9781350170223

Bibliographic Details

• Title: Basics Graphic Design 03: Idea Generation
• Publisher: Bloomsbury Visual Arts
• Publication Date: 2020
• Language: English
• ISBN 10: 1350170224
• ISBN 13: 9781350170223
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

About the Author

Neil Leonard is Associate Head of Department, Design Communication at the University of the West of England. He was formerly Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses.



As a freelancer he has worked with a number of private clients and design agencies on projects that include branding, publishing, web design, and advertising.. As an educator, he has worked on employability initiatives that have involved working closely with industry to ensure students have a wide array of opportunities awaiting them upon graduation.