Bauhaus Drucksachen Typografie Reklame (1984)

Laszlo Moholy-Nagy, Herbert Bayer, Josef Albers, Gerd Fleischmann (Editor)

Published by Dusseldorf: Edition Marzona, 1984
ISBN 10: 3921420229 / ISBN 13: 9783921420225
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Ex-library copy with usual markings. Dust Jacket is in a removable, clear plastic (Brodart) protector. Ex-library copy with usual markings. In brodart clear protector jacket. Bookseller Inventory #

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Synopsis: Dusseldorf: Edition Marzona, 1984, first edition (reprinted in 1995), 9.25 x 11" hardcover in pictorial dust jacket, orange endpapers, 360 pp. Text in German. Bauhaus typography still exerts its unmistakeable influence and inspires nearly a century later. This classic work, rightly included in "Bibliographic: 100 Classic Graphic Design Books" presents an extensive study of the experimental graphic design and typographic output of students and staff at the Bauhaus. Introductory essays by Herbert Bayer, Josef Albers, Laszlo Moholy-Nagy, and essays by several others. Illustrated throughout with approximately 500 b/w and two-color red/black images of Bauhaus printed matter from 1919 Weimar to 1932 Berlin. A treasure trove of examples of posters, books (inc. textbooks for the Bauhaus students), magazines, postcards, letterhead, catalogs and more are included in this thorough survey, many rarely before published. Specimens emphasize the characteristics of Bauhaus typography which strived for functional clarity of communication by the use sans serif typefaces known as grotesque, often using only upper or lower case in a composition, rather than the two combined; geometrical arrangements even on the diagonal; printed rules; contrasting sizes and colors of letterforms; the integration of photographs into compositions (or "typefoto", so named by Moholy-Nagy who believed that combining word + image enhanced their impact and effectiveness). Essays by, and examination of several central Bauhaus figures and important individual typography designers are accompanied by brief biographies including: Josef Albers, Alfred Arndt, Willy Baumeister, Herbert Bayer, Max Bill, Erich Comeriner, Laszlo Moholy-Nagy, Xanti Schawinsky, Oskar Schlemmer, Joost Schmidt, Studio Z.

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Bibliographic Details

Title: Bauhaus Drucksachen Typografie Reklame (1984...
Publisher: Dusseldorf: Edition Marzona
Publication Date: 1984
Binding: Hardcover
Book Condition: Very Good

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