How to Become a Marketing Superstar: Essential Rules of Business Success

Jeffrey J. Fox

Published by Vermilion, 2003
ISBN 10: 0091891655 / ISBN 13: 9780091891657
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Synopsis: With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

About the Author: Jeffrey Fox founded Fox & Company, Inc., a marketing consulting firm, in 1982. Client engagements include marketing strategy, innovation enhancement, selling skills training, branding, and various applications of a proprietary methodology called “dollarization.” Prior to starting Fox & Co. Jeffrey was Vice-President, Marketing and a Corporate Vice President of Loctite Corporation. He was also Director of Marketing for the wine division of The Pillsbury Co., and held various senior level marketing jobs at Heublein, Inc., including Director of New Products. Jeffrey is the winner of "Sales & Marketing Management" magazine’s Outstanding Marketer Award; winner of the American Marketing Association’s Outstanding Marketer in Connecticut; and the National Industrial Distributors award as the Nation’s Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies and is thought to be the most widely taught marketing case in the world. Jeffrey graduated from Trinity College in Hartford, Connecticut, and earned his MBA from Harvard Business School. He served as Trustee of Trinity College, and has won several alumni awards including Person of the Year. He is a member of the Board of Directors of Saint Francis Hospital, one of the nation’s top 100 hospitals. Jeff is the author of How to Become CEO, which was on the NY Times, Business Week, Wall Street Journal, Knight-Ridder, Amazon.com, and German best seller lists. The book is published in twenty-five languages and in all the major countries of Western Europe, Asia, and South America. Jeff’s second book, How To Become A Rainmaker was also a BusinessWeek and Wall Street Journal best seller, and is being published worldwide. His third book Don’t Send A Resume, published in May of 2001, is a contrarian approach to marketing oneself.

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Title: How to Become a Marketing Superstar: ...
Publisher: Vermilion
Publication Date: 2003
Binding: Hardcover
Book Condition: Good

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Book Description Vermilion, 2003. Condition: Very Good. The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Studies show that at least 90 per cent of ads are not read or are unintelligible. This book aims to show the reader how to get and keep customers and make that cash register ring. Num Pages: 192 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 198 x 126. . 8vo.Very good copy with dustwrapper. 2003. Hardcover. . . . . . Seller Inventory # KEX0254033

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Book Description Vermilion. Condition: Very Good. The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Studies show that at least 90 per cent of ads are not read or are unintelligible. This book aims to show the reader how to get and keep customers and make that cash register ring. Num Pages: 192 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 198 x 126. . 8vo.Very good copy with dustwrapper. 2003. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # KEX0254033

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