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Synopsis: Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Photographers are visionaries by nature, and this book shows them how to look to the future and use what they see to keep their studio on track and in touch with current and future customers. Advances in technology, changes in client’s communication methods, and ripples in the economy can all challenge a photographer, but those who follow this plan will be poised to weather the vagaries of the marketplace and achieve long-term success.
About the Author: Sal Cincotta is a professional photographer who has used his business school education and real-world experience from companies such as Procter & Gamble and Microsoft to grow his studio from a start-up to a million-dollar business in just four years. He lives in O'Fallon, Illinois.
Title: Behind the Shutter: The Digital Wedding ...
Publisher: Amherst Media
Publication Date: 2011
Book Condition: Used: Good
Book Description Amherst Media, Incorporated. Paperback. Book Condition: Fair. Bookseller Inventory # G1608952649I5N00
Book Description Amherst Media, Incorporated. Paperback. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Bookseller Inventory # G1608952649I3N00
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Book Description 2011. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9781608952649
Book Description Amherst Media, 2011. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9781608952649
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