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Ben & Jerry's: The Inside Scoop How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor

Lager, Fred

178 ratings by Goodreads
ISBN 10: 0517597160 / ISBN 13: 9780517597163
Published by Crown Publishers, New York, New York, U.S.A., 1994
Condition: As New Hardcover
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Compass Publishing
SAN ANTONIO, TX, U.S.A.

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About this Item

First edition, first printing. Brown textured paper boards with white linen spine with purple lettering. This book and jacket are in as new, unread condition. There is a piece of note paper taped on the half title page inscribed by both Ben and Jerry. We ship in cardboard boxes, and guarantee satisfaction. Bookseller Inventory # 22777

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Bibliographic Details

Title: Ben & Jerry's: The Inside Scoop How Two Real...

Publisher: Crown Publishers, New York, New York, U.S.A.

Publication Date: 1994

Binding: Hard Cover

Book Condition: As New

Dust Jacket Condition: As New

Signed: Signed by Author

About this title

Synopsis:

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
From the Trade Paperback edition.

About the Author:

Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.

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