Synopsis
Designed for small to mid-sized nonprofits who want to get started implementing the Benevon Model for Sustainable Funding on their own and who want to do it right. With significant edits to nearly every page, this second edition gives you our up-to-date metrics, easy-to-follow scripts, templates, checklists, rules, and formulas. This book synthesizes Benevon s state-of-the-art work with more than 5,000 nonprofit teams of board members, volunteers, and staff and makes them available for first-time implementers. While this will not take the place of working with Benevon directly, if you are willing to take on and carefully follow the tried and tested directions here, you will avoid the biggest mistakes of self-implementation, and you will be rewarded with a breakthrough in sustainable funding for your favorite nonprofit organization.
About the Author
Terry Axelrod has more than forty years of experience in the nonprofit field, including founding three nonprofit organizations in healthcare and affordable housing. She realized early in her career that the only path to sustainable funding was to systematically connect donors to the mission of the organization, then involve and cultivate them until they were clearly ready to give in short, to treat donors the way you would treat a close friend or family member, someone with whom you planned to have a lifelong relationship. Terry created the Benevon Model in 1996 after serving as development consultant to a private inner city school from 1992-1995. There she designed and implemented the fundraising and marketing programs that yielded $7.2 million in two and a half years as well as national recognition of the program including a cover story in The Chronicle of Philanthropy. Author of eight books and several DVDs, Terry is a sought-after speaker, both nationally and internationally. Her passion and commitment to the possibility of sustainable funding for all nonprofits drive the mission of Benevon and each of its programs. "The donors are truly out there wanting to contribute; it's up to the organizations to connect them powerfully to their work and nurture that connection over time. Our programs give them the tools to do that successfully." Terry currently serves as a Life Trustee of Swedish Medical Center and an adjunct lecturer at the University of Michigan School of Social Work. She received her MSW and BA in psychology at the University of Michigan.
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