Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory #
Synopsis: Like the adage about Mark Twain who was quoted as saying, "reports of my death have been greatly exaggerated," many marketers have erroneously pronounced the death of the brand. Driven by factors such as changing lifestyles, dramatic demographic shifts, a drawnout recessionary economy, the resurgence of private-labels and house-brands, price wars and promotional gimmicks - and, at a more fundamental level, the raging battle between manufacturers and retailers over shelf space - marketers have been lead to believe that the age of strong consumer loyalty and brand leadership is a bygone era.
"Don't count out the brand just yet," responds author Joe Marconi. In Beyond Branding, Marconi implores the reader to take a new look at how smart marketers are building and leveraging brand equity to develop new business lines and to open new markets. Despite years of "me too" product introduction and consumer-price consciousness, marketers increasingly acknowledge, that in the mind of consumers, a better-known brand is thought to be a better brand.
Marconi reinforces how critical it is for businesses intending to compete in this era of product parity to understand, build and nurture the intrinsic value of their brands through line extension.
In this visionary look at brand marketing, the reader will find keys to building brand equity; creating "top-of-mind" awareness, integrity and loyalty for the brand; judging whether a line-extension strategy is right for a company's and brand's market position and evaluating when and why brand building and line extensions have created stellar successes or abysmal failures.
How important is the brand today? Will brand equity and the ability to leverage brand image make a difference tomorrow? You be the judge - but remember, the brand is usually what consurners remember - if they remember anything at all.
Title: Beyond Branding : How Savvy Marketers Use ...
Publisher: McGraw-Hill School Education Group
Book Condition: Good
Book Description Probus Professional Pub. Condition: Good. . Very Good dust jacket. Highlighting inside. Seller Inventory # H04A-00082
Book Description McGraw-Hill School Education Group. Hardcover. Condition: As New. An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1557384282I2N00
Book Description Probus Professional Pub, 1993. Hardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Seller Inventory # mon0000305446
Book Description Irwin Professional Publishing, 1993. Hardcover. Condition: Used: Good. Seller Inventory # SONG1557384282
Book Description Probus Professional Pub, 1993. Condition: New. book. Seller Inventory # M1557384282
Book Description Irwin Professional Publishing, 1993. Hardcover. Condition: New. HARDCOVER, BRAND NEW COPY, Perfect Shape, Not a Remainder, No Black Remainder Mark MH116-108Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Seller Inventory # 0801210106
Book Description Probus Professional Pub, 1993. Hardcover. Condition: New. Seller Inventory # DADAX1557384282
Book Description Chicago Probus Publ, 1993. 213 S., orig.Pappband mit Schutzumschlag ; Sprache: englisch ; 23 cm ; sehr guter Zustand, keine Gebrauchsspuren, Schutzumschlag mit geringen Lagerspuren ; Seller Inventory # 16578
Book Description Probus Publishing, Chicago, 1993. Hardcover. Condition: Good. 213 pages. Hardcover with dustjacket. Good condition. MARKETING. (Key Words: Marketing, Brand Names, Brand Loyalty, Joe Marconi). book. Seller Inventory # 61027X1
Book Description Probus Professional Pub, 1993. Hardcover. Condition: New. Never used!. Seller Inventory # P111557384282