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Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses (Hardcover)

Michael Minelli

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ISBN 10: 111814760X / ISBN 13: 9781118147603
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Hardcover. Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 224 pages. 0.431. Bookseller Inventory # 9781118147603

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Bibliographic Details

Title: Big Data, Big Analytics: Emerging Business ...

Publication Date: 2013

Binding: Hardcover

Book Condition:New

Edition: 1st.

About this title

Synopsis:

Unique prospective on the big data analytics phenomenon for both business and IT professionals

The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability.

The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics.

  • Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.)
  • Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights
  • Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.

From the Inside Flap:

The Age of Big Data Analytics is here, and these are trulyrevolutionary times. This timely book looks at cutting-edgecompanies supporting an exciting new generation of businessanalytics. This represents a genuine leap forward and a clearopportunity to realize enormous gains in terms of efficiency,productivity, revenue, and profitability.

Written for business managers and executives who want to makethe most out of their information resources, Big Data, BigAnalytics strikes a careful balance between high-level strategyand sample code, making an otherwise highly technical topicaccessible through stories, metaphors, and analogies. Theauthors—decision science and analytics experts—describethe enabling technology and illustrate the value of Big Datathrough industry examples. After introducing the people andcorporations who are successfully working with Big Data, the bookdelves deeper into the organization and the roles it takes to makeBig Data successful.

In this user-friendly guide, you'll discover:

  • What Big Data is and why it's important
  • Industry examples (Financial Services, Healthcare, etc.)
  • Big Data and the New School of Marketing
  • Fraud, risk, and Big Data
  • Big Data technology
  • Old versus new approaches
  • Open source technology for Big Data analytics
  • The Cloud and Big Data
  • Predictive analytics
  • Crowdsourcing analytics
  • Computing platforms, limitations, and emergingtechnologies
  • Consumption of analytics
  • Data visualization as a way to take immediate action
  • Moving from beyond the tools to analytic applications
  • Creating a culture that nurtures decision science talent
  • A thorough summary of ethical and privacy issues

The availability of Big Data, low-cost commodity hardware, newinformation management, and analytic software has producedboundless opportunities for your organization to jump ahead of thecompetition. Discover how to analyze astonishing data sets quicklyand cost-effectively with the tools and strategies found in BigData, Big Analytics.

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