We know companies are awash in data; and we know mining and using this data in the right way can turn a mediocre company into a winning one. So how, as a leader, do you make that happen? This book gives managers a concise, nontechnical overview of big data and explains how to exploit the new opportunities it creates. Num Pages: 240 pages, illustrations. BIC Classification: KJMV3. Category: (G) General (US: Trade). Dimension: 244 x 155 x 22. Weight in Grams: 466. . 2014. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781422168165
Synopsis: Go ahead, be skeptical about big data. The author was at first.
When the term big data” first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind.
Now, in clear, conversational language, Davenport explains what big data means and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold.
This book will help you understand:
Why big data is important to you and your organization
What technology you need to manage it
How big data could change your job, your company, and your industry
How to hire, rent, or develop the kinds of people who make big data work
The key success factors in implementing any big data project
How big data is leading to a new approach to managing analytics
With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.
About the Author:
Thomas H. Davenport is a world-renowned thought leader on business analytics and big data, translating important technological trends into new and revitalized management practices that demonstrate the value of analytics to all functions of an organization. He is the President’s Distinguished Professor of Information Technology and Management at Babson College, a fellow of the MIT Center for Digital Business, cofounder and Director of Research at the International Institute for Analytics, and a senior adviser to Deloitte Analytics. Davenport is the author or coauthor of seventeen books, including the bestselling Competing on Analytics, as well as the author of dozens of articles for Harvard Business Review.
Title: Big Data at Work: Dispelling the Myths, ...
Publisher: Harvard Business Review Press
Publication Date: 2014
Book Condition: New
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Book Description Harvard Business Review Press, 2014. Hardcover. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_278258617