The Big Thirst: The Secret Life and Turbulent Future of Water

Charles Fishman

Published by Free Press, 2011
ISBN 10: 1439102074 / ISBN 13: 9781439102077
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Synopsis: The water coming out of your tap is four billion years old and might have been slurped by a Tyrannosaurus Rex. We will always have exactly as much water on Earth as we have ever had. Water cannot be destroyed, and it can always be made clean enough for drinking again. In fact, water can be made so clean that it actually becomes toxic. As Charles Fishman brings vibrantly to life in this delightful narrative excursion, water runs our world in a host of awe-inspiring ways, which is both the promise and the peril of our unexplored connections to it. Taking listeners from the wet moons of Saturn to the water-obsessed hotels of Las Vegas, and from a rice farm in the Australian outback to a glimpse into giant vats of soup at Campbell's largest factory, he reveals that our relationship to water is conflicted and irrational, neglected and mismanaged. Whether we will face a water scarcity crisis has little to do with water and everything to do with how we think about water-how we use it, connect with it, and understand it. Portraying and explaining both the dangers-in 2008, Atlanta came just ninety days from running completely out of drinking water-and the opportunities, such as advances in rainwater harvesting and businesses that are making huge breakthroughs in water productivity, The Big Thirst will forever change the way we think about water, our crucial relationship to it, and the creativity we can bring to ensuring we always have plenty of it.

About the Author: Charles Fishman is the author of The Wal-Mart Effect, a New York Times, Wall Street Journal, and Business Week bestseller, as well as a finalist for the Goldman Sachs-“Financial Times” Business Book of the Year award in 2006. Fishman is a former metro and national reporter for The Washington Post. Since 1996, he has worked for the innovative business magazine Fast Company. He has won numerous awards, including twice winning UCLA’s Gerald Loeb Award for outstanding business writing, the most prestigious award in business journalism. His story about bottled water, “Message in a Bottle,” was a finalist for the 2008 Gerald Loeb Award for magazine writing, and a finalist for New York’s Deadline Club Award for magazine writing.

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Title: The Big Thirst: The Secret Life and ...
Publisher: Free Press
Publication Date: 2011
Binding: Hardcover
Book Condition: Used: Good

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