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The Bling Dynasty (Hardcover)

Erwan Rambourg

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ISBN 10: 1118950291 / ISBN 13: 9781118950296
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Hardcover. Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to d.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 288 pages. 0.530. Bookseller Inventory # 9781118950296

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Bibliographic Details

Title: The Bling Dynasty (Hardcover)

Publication Date: 2014

Binding: Hardcover

Book Condition:New

Edition: 1st.

About this title

Synopsis:

Why the luxury market's fate rests in Chinese wallets

The media has negatively focused on the Chinese politicaladministration clamping down on gifting. Observers have come todoubt the strength of Chinese consumption as the key driver forluxury. The Bling Dynasty illustrates how doubts aboutChinese consumption are ill-founded and Chinese luxury demand is onthe cusp of becoming dominant.

This book contains the research and expert views companies needto understand and address the new challenges posed by thisdominance. Each chapter brings a different perspective, coveringcomplex aspects of luxury consumption, with illustrations andreal-world examples that support the research. Readers will gaininsights through interviews with brand executives, retailers,experts, and consumers.

As an economic heavyweight, China is fast realizing its role inthe luxury market. Chinese consumers should be accounting for morethan a third of the global luxury market today, and half, if notmore, in ten year's time. The Bling Dynasty runs counter tothe conventional wisdom that expanding sectors become more global.Luxury is actually becoming over-dependent on Chinese sales.

Readers will:

  • Understand how Western brands developed in Asia and thechallenges they are met with, notably ubiquity
  • Learn why Chinese are purchasing luxury items abroad and whatit means for the future of the sector
  • Gain insights on why there are no Chinese luxury brandschallenging Western models
  • Realize that Chinese consumers are becoming similar to theirAmerican peers and that luxury competition goes way beyondpre-conceptions

China's big spenders are increasingly mobile and this isaffecting key markets. The Bling Dynasty provides newresearch and a comprehensive look at the booming business of luxuryand the Chinese wallet.

From the Back Cover:

PRAISE FOR THE BLING DYNASTY

"The Bling Dynasty is an insightful read for luxurymanagers, consultants and anyone who wants to understandconsumption trends and China’s role in shaping them."
—Wei Gu, Wall Street Journal editor for ChinaWealth and Luxury

"Erwan Rambourg knows the luxury goods industry inside out. Hison-the-ground work in China yields deep insights into the mindsetof the local consumer and a clear analysis of the unparalleledopportunities this market offers to attractive, globalbrands."
—Claus-Dietrich Lahrs, Chief Executive Officer HUGOBOSS AG

"Through first-hand knowledge and unique facts and anecdotes,The Bling Dynasty provides an in-depth analysis of one ofthe most important markets for luxury brands, China. Erwan shareshis insights with incisive scrutiny and wit, and offers a uniqueperspective on a sector that is both abundantly discussed yet stillfilled with misconceptions."
—Ketty Pucci-Sisti Maisonrouge, Luxury Entrepreneur,Adjunct Professor at Columbia Business School, Associate Professorat IE Business School, author of The Luxury Alchemist

"I have been speaking with Erwan Rambourg for years and havebenefited considerably from his ideas. Anyone who wants tounderstand the luxury market must first understand the Chineseconsumer. The Bling Dynasty is a must-read for investors,marketers, or anyone who wants a deeper understanding of the futureof luxury in China."
—Robert Dunphy, Portfolio Manager,OppenheimerFunds

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