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Blown to Bits

Evans, Philip & Wurster, Thomas. S.

241 ratings by Goodreads
ISBN 10: 087584877X / ISBN 13: 9780875848778
Published by Harvard Business School Press, Boston, USA, 2000
Used Condition: As New Hardcover
From In Other Words Books (Plymouth, United Kingdom)

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About this Item

261pp. OU set text. Richness or Reach? The trade-off used to be simple but absolute: your business strategy could either focus on 'rich' information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favour of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental dilemma. The authors show how to build new strategies that reflect a world in which richness and reach go hand in hand and how to make the most of the new forces shaping competitive advantage. Seller Inventory # 000037

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Bibliographic Details

Title: Blown to Bits

Publisher: Harvard Business School Press, Boston, USA

Publication Date: 2000

Binding: Hardcover

Book Condition: As New

Dust Jacket Condition: As New

About this title

Synopsis:

The new economics of information is blowing apart the foundations of traditional business strategy. According to Blown to Bits, your business definition, industry definition, and competitive advantage are simultaneously up for grabs. Evans and Wurster argue that with the spread of connectivity and common standards, your customers will increasingly have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and focused competitors will pick off the most profitable parts of your value chain. With an uncompromising clarity and vivid examples, Blown to Bits is targeted squarely at today's practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect the new economics of information, and explains how to take advantage of the forces shaping today's competitive advantage.

Review:

Philip Evans and Thomas S. Wurster think that the Internet can blow away practically any business, and in Blown to Bits, they examine how the new economy is "deconstructing" industries such as newspapers, auto retailing, and banking while creating new opportunities for others. They write that the "glue that holds today's value chains and supply chains together" is melting, and that even "the most stable of industries, the most focused of business models and the strongest of brands can be blown to bits by new information technology."

Evans and Wurster, both executives of the Boston Consulting Group, argue that the Internet demands new business strategies because it provides companies tremendous "reach" for customers without sacrificing "richness," or the quality of the information about products and services. The book shows how some businesses--Microsoft and Intuit in personal finance, Dell Computer in retailing, and the Automotive Network Exchange in manufacturing supply--are thriving amid a rapid expansion of connectivity and the widespread acceptance of new technical standards on the World Wide Web. Clearly written and tough-minded, Blown to Bits is required reading for business leaders, entrepreneurs, strategists, and others concerned about the new economics of the information age. --Dan Ring

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