Blown to Bits: How the New Economics of Information Transforms Strategy

Wurster, Thomas S., Evans, Philip

Published by HighBridge Company, 2000
ISBN 10: 1565114450 / ISBN 13: 9781565114456
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Synopsis: Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich" information—customized products and services tailored to a niche market—or reach out to a broad, general market, with watered-down information.

The new economics of information is blowing apart this traditional dichotomy. Increasingly, customers will have rich access to a universe of alternatives, suppliers will exploit direct access to your customers, and competitors will pick off the most profitable parts of your value chain. So where's your competitive advantage?

Blown to Bits demonstrates how companies can re-strategize to take advantage of the new economics of information. Using examples from a spectrum of industries—from financial services to health care, from consumer to industrial goods, from media to retail—Blown to Bits shows how to make the most of the new forces shaping competitive advantage.

Review: Philip Evans and Thomas S. Wurster think that the Internet can blow away practically any business, and in Blown to Bits, they examine how the new economy is "deconstructing" industries such as newspapers, auto retailing, and banking while creating new opportunities for others. They write that the "glue that holds today's value chains and supply chains together" is melting, and that even "the most stable of industries, the most focused of business models and the strongest of brands can be blown to bits by new information technology."

Evans and Wurster, both executives of the Boston Consulting Group, argue that the Internet demands new business strategies because it provides companies tremendous "reach" for customers without sacrificing "richness," or the quality of the information about products and services. The book shows how some businesses--Microsoft and Intuit in personal finance, Dell Computer in retailing, and the Automotive Network Exchange in manufacturing supply--are thriving amid a rapid expansion of connectivity and the widespread acceptance of new technical standards on the World Wide Web. Clearly written and tough-minded, Blown to Bits is required reading for business leaders, entrepreneurs, strategists, and others concerned about the new economics of the information age. --Dan Ring

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Title: Blown to Bits: How the New Economics of ...
Publisher: HighBridge Company
Publication Date: 2000
Book Condition: very good

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