Title: Blown to Bits: How the New Economics of ...
Publisher: Harvard Business School Press, Boston
Publication Date: 2000
Binding: Hard Cover
Book Condition: Near Fine
Dust Jacket Condition: Near Fine
Signed: Signed by Author
Edition: First Edition
First printing, full number line. Signed by both authors on a bookplate attached to the front endpaper: "Philip Evans / Thomas S. Wurster." Laid in is a signed promo letter on Harvard Business School letterhead from business admin prof James Cash to Richard Sergel, chairman and CEO of New England Electric System. Bound in black cloth-covered boards with a silver-lettered spine. Book is tight, square, and unmarked; the dust jacket is not price-clipped (original price $27.50). Brodart protected. Bookseller Inventory # 002745
Synopsis: Richness or reach? The trade-off used to be simple but absolute: your business strategy either could focus on 'rich' information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. "Blown to Bits" reveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Increasingly, your customers will have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and your competitors will pick off the most profitable parts of your value chain. Your competitive advantage is up for grabs. To prepare corporate executives and entrepreneurs alike for a fundamental change in business competition, Evans and Wurster expand and illuminate groundbreaking concepts first explored in the award-winning "Harvard Business Review" article "Strategy and the New Economics of Information", and present a practical guide for applying them. Examples span the spectrum of industries - from financial services to health care, from consumer to industrial goods, and from media to retailing. "Blown to Bits" shows how to build new strategies that reflect a world in which richness and reach go hand in hand and how to make the most of the new forces shaping competitive advantage.
Product Description: Richness or reach? The trade-off used to be simple but absolute. Your business strategy could either focus on rich information - customised products and services tailored to a niche audience, or could reach out to a larger market, but with watered-down information, that sacrificed richness in favour of a broad, general appeal. This volume shows how to build new strategies that reflect a world where richness and reach go hand in hand, and explains how to make the most of the new forces shaping competitive advantage.
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