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Blown to Bits: How the New Economics of Information Transforms Strategy

Evans, Philip, and Thomas S. Wurster

165 ratings by Goodreads
ISBN 10: 087584877X / ISBN 13: 9780875848778
Published by Harvard Business School Press, Boston, 2000
Condition: Near Fine Hardcover
From Black Falcon Books (Wellesley, MA, U.S.A.)

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About this Item

First printing, full number line. Signed by both authors on a bookplate attached to the front endpaper: "Philip Evans / Thomas S. Wurster." Laid in is a signed promo letter on Harvard Business School letterhead from business admin prof James Cash to Richard Sergel, chairman and CEO of New England Electric System. Bound in black cloth-covered boards with a silver-lettered spine. Book is tight, square, and unmarked; the dust jacket is not price-clipped (original price $27.50). Brodart protected. Bookseller Inventory # 002745

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Bibliographic Details

Title: Blown to Bits: How the New Economics of ...

Publisher: Harvard Business School Press, Boston

Publication Date: 2000

Binding: Hard Cover

Book Condition:Near Fine

Dust Jacket Condition: Near Fine

Signed: Signed by Author

Edition: First Edition

About this title


Richness or reach? The trade-off used to be simple but absolute. Your business strategy could either focus on rich information - customised products and services tailored to a niche audience, or could reach out to a larger market, but with watered-down information, that sacrificed richness in favour of a broad, general appeal. This volume shows how to build new strategies that reflect a world where richness and reach go hand in hand, and explains how to make the most of the new forces shaping competitive advantage.


Philip Evans and Thomas S. Wurster think that the Internet can blow away practically any business, and in Blown to Bits, they examine how the new economy is "deconstructing" industries such as newspapers, auto retailing, and banking while creating new opportunities for others. They write that the "glue that holds today's value chains and supply chains together" is melting, and that even "the most stable of industries, the most focused of business models and the strongest of brands can be blown to bits by new information technology."

Evans and Wurster, both executives of the Boston Consulting Group, argue that the Internet demands new business strategies because it provides companies tremendous "reach" for customers without sacrificing "richness," or the quality of the information about products and services. The book shows how some businesses--Microsoft and Intuit in personal finance, Dell Computer in retailing, and the Automotive Network Exchange in manufacturing supply--are thriving amid a rapid expansion of connectivity and the widespread acceptance of new technical standards on the World Wide Web. Clearly written and tough-minded, Blown to Bits is required reading for business leaders, entrepreneurs, strategists, and others concerned about the new economics of the information age. --Dan Ring

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