Blue Is Hot, Red Is Cool

Carter, David E.

Published by Harpercollins, 2001
ISBN 10: 0066209358 / ISBN 13: 9780066209357
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Synopsis: Designers make color choices that affect both the meaning and impact of their logo designs every day. They have to ask themselves: Is orange too forceful? Does red give the wrong impression? Will purple convey the right message? Questions like these can be put to rest with this ingenious, tell-all-about-color book. While many books address logo design in general, this is the only one that examines the psychology and use of color in terms of how it affects a design, and how that design affects a viewer. By exposing the underlying meaning of each hue, this book ensures that designers never again second-guess their color choices.

About the Author: David E. Carter has edited more than 70 books on the topic of logos and corporate identity. He conducts seminars on corporate identity on four continents.

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Title: Blue Is Hot, Red Is Cool
Publisher: Harpercollins
Publication Date: 2001
Binding: Hardcover
Book Condition: New

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