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Synopsis: Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?
From the Back Cover:
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation.
Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements fro strategic success, W. Chan Kim and Renee Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.
Based on a study of 150 strategic moves spanning more then a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue ocean” of uncontested market space ripe for growth. Such strategies moves—termed “value innovation”-create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand.
Blue Ocean Strategyprovides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.
Upending traditional thinking about strategy, this landmark book charts “a bold new path to winning the future”.
Title: Blue Ocean Strategy: How to Create ...
Publisher: Harvard Business Review Press
Publication Date: 2005
Book Condition: Used: Good
Book Description Harvard Business School Press, 2005. Book Condition: Good. strategy Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP12566621
Book Description Harvard Business Review Press. Hardcover. Book Condition: Fair. Dust Cover Missing. Bookseller Inventory # G1591396190I5N01
Book Description Hardcover. Book Condition: Very Good. 1. Bookseller Inventory # S-133-581
Book Description Harvard Business Review Press, 2005. Hardcover. Book Condition: Used: Like New. The book Is Like New. Pages are clean and tight. Has no stickers or stamps. Slight wear to edges of cover from handling.If you are not happy with your product, contact us before leaving feedback and we will make it right! Fast shipping. No Hassle Return Policy. Please contact us immediately for any discrepancy with any order. Bookseller Inventory # 017307
Book Description Harvard Business Press, 2005. Hardcover. Book Condition: Used: Very Good. Bookseller Inventory # SONG1591396190
Book Description February 2005, 2005. Hardcover. Book Condition: Used Good. Firefly sells new and used books through our store front. We try to add a detailed description to as many titles as possible. If you have questions regarding this title, please contact us. Photos available on request. Bookseller Inventory # 80117
Book Description N/A February 2005, 2005. Hardcover. Book Condition: Good - Cash. Dust Jacket Condition: Good. General use wear, surface and edges rubbed with some creasing. Corners bumped and show some wear. Pages show some reader wear. Book has water damage on front and back covers, causing them to slightly curve out, and blue has bled onto the front and back inside end pages, and some rippling of pages. Unmarked pages. Secure pages, solid binding. Book has gift inscription and unknown signature on front inside end page. Bookseller Inventory # 696089
Book Description Harvard Business School Press, Boston, MA, 2005. Hard cover. Book Condition: Fine in very good dust jacket. 5th printing. Sewn binding. Cloth over boards. Contains: Illustrations. Audience: General/trade. Bookseller Inventory # Alibris.0002379
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Book Description Book Condition: VeryGood. Shows signs of typical ownership; clean, unmarked page block; some obvious, but superficial wear to cover and extremities. Bookseller Inventory # 36SEQU000S7R