Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry

ISBN 10: 1591841119 / ISBN 13: 9781591841111
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Book ratings provided by Goodreads:
3.65 avg rating
(102 ratings)

Synopsis: Describes the evolution of JetBlue from an upstart underdog into a revolutionary company that has transformed the aviation business, offering a behind-the-scenes look at the company's unusual corporate culture, its leadership and management principles, and innovative approach to business. Reprint.

From the Back Cover: "It’s fun to read about simple ideas that change the way we do things . . . and it’s always fun to watch the whoosh of good ideas hit the brick walls of habit and bureaucracy. . . .The smart, fast, little guy wins!"
—Los Angeles Times

"A quick, breezy read studded with mini-profiles, snippets of aviation history and amusing anecdotes."
—The Wall Street Journal

"An engaging peek into the open cockpits of the airline industry, its foibles and pitfalls, written by someone who knows the industry, yet still loves to fly. This book is the chronicle of one little airline that could."
—Book Page

"Peterson moves beyond personalities to detail how Neeleman crafted more of a branded travel experience than an airline."
—BusinessWeek

"[Peterson] gets the inside scoop on JetBlue’s quirky corporate culture and Neeleman’s fresh approach to an antiquated business model."
—Advertising Age

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Title: Blue Streak: Inside jetBlue, the Upstart ...
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Peterson, Barbara
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Peterson, Barbara
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Book Description Portfolio Trade, 2006. Paperback. Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # S_207990778

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Book Description Portfolio Trade. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine and cover may show signs of wear. Pages can include limited notes and highlighting, and the copy can This item was a donation to Goodwill of Greater Washington. Thanks for your order from Goodwill of Greater Washington. Seller Inventory # E-03-09696

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Peterson, Barbara
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Book Description Portfolio Trade. Condition: Acceptable. A readable copy. All pages are intact, and the cover is intact (the dust cover may be missing). Pages can include considerable notes in pen or highlighter. This item was a donation to Goodwill of Greater Washington. Thanks for your order from Goodwill of Greater Washington. Seller Inventory # I-04-09130

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Book Description Portfolio Trade, 2006. Paperback. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 1591841119q

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