Blueprint for Franchising a Business

Raab, Steven S.;Matusky, Gregory

Published by John Wiley & Sons Inc, 1987
ISBN 10: 0471856177 / ISBN 13: 9780471856177
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Synopsis: Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.

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Bibliographic Details

Title: Blueprint for Franchising a Business
Publisher: John Wiley & Sons Inc
Publication Date: 1987
Binding: Hard Cover
Book Condition: Fine

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Book Description John Wiley & Sons 1987/10/29 00:00:00.000, 1987. Hardcover. Book Condition: Good. Raab,Steven S./Matusky,Gregory Blueprint For Franchising A Business All Orders Shipped With Tracking And Delivery Confirmation Numbers. Bookseller Inventory # 240933

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