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The Book of Business Awesome / The Book of Business UnAwesome

Scott Stratten

167 ratings by Goodreads
ISBN 10: 1536636649 / ISBN 13: 9781536636642
Published by Audible Studios on Brilliance Audio, 2017
Condition: Good
From Books Express (Portsmouth, NH, U.S.A.)

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Bibliographic Details

Title: The Book of Business Awesome / The Book of ...

Publisher: Audible Studios on Brilliance Audio

Publication Date: 2017

Binding: MP3 CD

Book Condition: Good

Edition: MP3 Una.

About this title

Synopsis:

UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses.

The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include:

  • The power of peripheral referrals and how to create content for your "third circle"
  • Explains how to re-recruiting your employees and re-court your customers
  • Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

From the Back Cover:

Awesome To-do List

  • Hire awesome people at every level of your business
  • Listen to your customers
  • Create amazing content that goes viral
  • Reach the Third Circle
  • Own up to mistakes and continue on being awesome

Being an awesome business requires dedication from every corner of your company, from HR to PR, to customer service and marketing. Whether you're building brand awareness, improving customer service, or filling a position, your employees and customers communicate who your brand is to the whole world. The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. Discover how you can use social media to recast a mistake into a golden moment for your organization. Learn how to re-recruit your employees, recourt your customers, and spice up an old brand.

Wield these awesomely effective tools, and ensure that your business remains awesome.

UnAwesome To-do List

  • Set massive budget for that unawesome billboard ad (don't forget QR code!)
  • Ignore your customers when they reach out to you
  • Also, layoff customer service department
  • Don't forget to add pop-ups to the website! Definitely need animation, with music, something loud

In all seriousness, the marketing industry is full of amazing and powerful tools that can spell disaster for your brand if you don't use them carefully. The Book of Business UnAwesome recounts many cautionary tales of companies that did it all wrong. Learn from other businesses' mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time. The cost of being unawesome to your employees and customers is much more than ever before.

"About this title" may belong to another edition of this title.

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