There has never been a better time for experts, entrepreneurs and leaders to create a business-building book. But writing a book is one thing and executing a well-crafted launch and marketing plan is another!
All too often, business authors don’t start promoting their book early enough, lose steam when they publish, or fail to leverage their expertise. And their book quickly becomes a very expensive business card.
Karen Williams believes that marketing a self-help guide, how-to book or business memoir doesn’t have to be difficult when you learn what to do and when. In this updated and expanded second edition of
Book Marketing Made Simple, you will learn practical steps to:
- Create valuable content that builds your community and attracts new readers.
- Integrate different forms of digital marketing (like blogging, video, podcasts, social media, and webinars) – without needing to be a tech whizz.
- Utilise AI and other innovative marketing tools to simplify the process.
- Engage with other people’s audiences to extend your reach and maximise your impact.
- Propel your book to Amazon bestseller status when you launch.
- Elevate your visibility and thought leadership through effective publicity and PR.
- Sell more books and create profitable products and programmes from content you have already created.
If you are a coach, consultant, trainer or therapist with a dream to write, publish and launch a successful book, then this is the guide you need!
2023 UpdateThis is the second edition of
Book Marketing Made Simple and includes even more tips and strategies to help you to market your book at all stages of the journey. It addresses the ease of publishing, the latest book marketing strategies, and new and emerging tech like AI.
About Karen WilliamsKAREN WILLIAMS is The Book Mentor at Librotas®. She is a TEDx speaker and bestselling author of ten books. She supports experts to plan, write, market, and launch a non-fiction book or memoir that helps them attract new clients, raise their authority, and show up in a bigger way, so that it helps sell them and their business.
Karen Williams, The Book Mentor at Librotas(R), is a renowned authority in empowering experts, entrepreneurs, and leaders to create and promote impactful non-fiction books, self-help guides, and business memoirs. With 10 books under her belt, Karen intimately understands the transformation a well-crafted book can bring to businesses.With a wealth of experience, she supports clients through every step of the book journey - from initial concept and planning to writing and successful launch. This journey ensures they elevate their credibility, attract perfect clients, and unlock new opportunities. By amplifying their thought leadership and standing out from the crowd, many have achieved Amazon bestseller status, earned accolades as award finalists, and significantly grown their business through their book.Karen is a qualified coach and NLP Master Practitioner, and her insights have been featured in numerous publications and podcasts, and she is a TEDx speaker.
