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I Bought It at Polk Bros: The Story of an American Retailing Phenomenon

Paden, Ann

3 ratings by Goodreads
ISBN 10: 1566250730 / ISBN 13: 9781566250733
Published by Chicago, Illinois, U.S.A.: Bonus Books, 1996
Condition: Fine Hardcover
From Bingo Books 2 (Vancouver, WA, U.S.A.)

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hardback book and unclipped dust jacket in fine condition. Bookseller Inventory # 90394

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Bibliographic Details

Title: I Bought It at Polk Bros: The Story of an ...

Publisher: Chicago, Illinois, U.S.A.: Bonus Books

Publication Date: 1996

Binding: Hardcover

Book Condition: Fine

Dust Jacket Condition: Fine

Edition: 1st Edition

About this title

Synopsis:

For millions, the very name 'Polk Bros' evokes the excitement that surrounded the purchase of the family's first television set, first automatic washing machine, first dishwasher. It stirs memories of Polk's colourful army of 'let's make a deal' salesmen; of promotions that included carloads of Georgia watermelons; of live television, midnight movies and Santa Clauses. Polk Bros has been imitated many times over, but the extraordinary confluence of events, technologies, personalities, and places that created the Polk Bros phenomenon is unlikely to occur ever again. Here for the first time is the story of how the Polk family developed the first modern retail appliance superstore.

From Library Journal:

Paden, a journalist, writer, and editor (with Miles C. Berger, They Built Chicago: Entrepreneurs Who Shaped a Great City's Architecture, Bonus Bks., 1992) tells the story, drawn from interviews with the people involved, of a Chicago-based retailer who was once perhaps the nation's biggest retailer of name-brand appliances and furniture. No MBAs here, just a hard-working immigrant family from Eastern Europe with innate merchandising and marketing talent. Sol Polk, one of six siblings, started the family business in the 1930s; considered a retailing maverick, business-minded Sol was a pioneer of many of the retailing and advertising strategies used today. The business greatly diminished in the early 1990s with the advent of increased competition, a retail recession, and the demise of the principals. Paden presents a well-written portrait of this likable family, who came to America with strong moral values and work ethics, a family who appreciated the opportunities that America afforded them and who, in turn, gave back to their community. Highly recommended for general collections.?Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1997 Reed Business Information, Inc.

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Sam Briggs dba Bingo Books 2
13016 NE 37th Court
Vancouver, WA 98686
bingobooks2@aol.com
503-231-4091


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