Boxed and Labelled: New Approaches to Packaging Design

Die Gestalten Verlag

Published by Die Gestalten Verlag, 2009
ISBN 10: 3899552520 / ISBN 13: 9783899552522
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Synopsis: Trends in the visual and graphic language of state-of-the-art packaging design.

From the Inside Flap: Packaging is the face and visual identity of a product and can also be the crucial determining factor in the buying decision when a product is lined up on a crowded store shelf. As consumer tastes become more complex and culturally

diverse, packaging increasingly requires a visual and graphic language that targets aesthetics as well as the needs of the discerning twenty-first-century shopper. Boxed and Labelled is a comprehensive overview of the most intelligent innovative, playful and attractive examples of current packaging design.

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Title: Boxed and Labelled: New Approaches to ...
Publisher: Die Gestalten Verlag
Publication Date: 2009
Binding: Hardcover
Book Condition: Good

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