Gift Quality Book in Excellent Condition. Bookseller Inventory #
Synopsis: Account management is an ephemeral pursuit, not easily characterized by a precise skill set or checklist of responsibilities. Perhaps this is why so little has been written on account service, and why there are few sources account people can turn to if they want to refresh, refine, or confirm what they know.
"Brain Surgery for Suits" fills this need. It is indispensable for the veteran account person, for anyone new to or considering a career in account management, or anyone in between. With 56 ideas organized in ten fast-reading chapters, "Brain Surgery" outlines how to build better client relationships, work smarter with colleagues, develop more precise strategy briefs, make more effective presentations, run more productive meetings, and generally transform yourself from a capable account person into a superb one.
Review: In the world of advertising, writes agency veteran Robert Solomon, superior account management is closer to an art than a science. "Account people get little or no training. They work in chaos.... Results are hard to quantify.... So much of the best account work gets done in the moment--often in private conversations, often in a quick reading of a room--it is nearly impossible to codify what makes a great account person great."
In Brain Surgery for Suits, Solomon has distilled the lessons he has learned over the years in the business and organized them into a straightforward, accessible, easy-to-digest manifesto covering the most important information account people need to know. His 56 ideas are presented in 10 punchy, fast-paced sections, and are complemented by funny, high-quality cartoons by Richard Cline. The result is a work that takes less than an hour to read, but that outlines practical, no-nonsense strategies for building and maintaining client relationships, preparing for meetings and presentations, communicating more effectively with colleagues, improving the creative product, and more. Solomon's tips and suggestions should also come in handy to sales and marketing types, as well as any professional who has to deal with clients. And although his advice will most likely not come as a radical surprise to readers, this may well be because the most important lessons are often the most obvious ones--and confoundingly, the hardest to learn. --Svenja Soldovieri
Title: Brain Surgery for Suits: 56 Things Every ...
Book Condition: New
Book Description Strategy Press. Hardcover. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2755396792
Book Description Strategy Press. Hardcover. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2804476128
Book Description Strategy Press. Hardcover. Book Condition: Very Good. Book has appearance of light use with no easily noticeable wear. Bookseller Inventory # G0967623499I4N00
Book Description Strategy Press. Hardcover. Book Condition: Good. Light shelf wear and minimal interior marks. Bookseller Inventory # G0967623499I3N00
Book Description Strategy Press, 2000. Book Condition: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP9589043
Book Description Strategy Press, 2000. Hardcover. Book Condition: Used; Acceptable. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 2503774
Book Description Strategy Press. Hardcover. Book Condition: Good. 0967623499 PLEASE READ! No CD Included. Access code may be previously used. Moderate dirt wear, wrinkling or creasing on cover or spine. Good binding. Moderate writing and highlighting. Cover has used book stickers or residue. Marker on cover or bottom edge of book. Bookseller Inventory # 0967623499-3
Book Description Hardcover. Book Condition: As New. Bookseller Inventory # P-15-207
Book Description Strategy Press, 2000. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SKU8426958
Book Description Strategy Press, 2000. Hardcover. Book Condition: New. book. Bookseller Inventory # M0967623499