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Brand Aesthetics

Gerald Mazzalovo

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ISBN 10: 0230336736 / ISBN 13: 9780230336735
Published by Palgrave Macmillan
New Condition: New Hardcover
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248 pages. Dimensions: 8.6in. x 5.5in. x 0.8in.Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyze the aesthetic aspects of various brand manifestations. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9780230336735

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Bibliographic Details

Title: Brand Aesthetics

Publisher: Palgrave Macmillan

Binding: Hardcover

Book Condition:New

Book Type: Hardcover

About this title

Synopsis:

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

About the Author:

GÉRALD MAZZALOVO is Managing Partner at Aravis S.A., a private equity firm active in luxury brands. He is also Visiting Professor at Instituto de Empresa (Madrid), Université Paris-Dauphine and Université Lumière in Lyon. A former consultant at Arthur Andersen, he has held the position of President or CEO at luxury brand companies such as Ferragamo, Loewe, Bally and Clergerie, and has consulted for many multinational firms, including Pininfarina, on strategic brand management. He is the author of numerous articles on brands and co-author of the books Pro Logo and Luxury Brand Management.

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