0929837258 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bookseller Inventory #
Synopsis: Harley Davidson, Citi, MINI, Starbucks, Nike-these are some of the most well-known brands in the world. They bring to mind quality, reliability and a certain 'cool-factor.' But what makes these brands stand apart from the others? The reason is simple: they have all mastered the art of marketing and design.
A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design. Here you'll find interviews by Joe Duffy with the clients and designers and creatives behind the famous campaigns. Readers will also see how creatives and designers tackled each brief and found a solution, like creating a new logo for the Bahamas or launching the MINI Cooper in the U.S.
Gorgeously designed by Duffy and Partners and featuring full-color images throughout, this book is for students, creatives, designers and anyone who appreciates advertising and design.
About the Author: Joe Duffy is founder of Duffy & Partners in Minneapolis, MN. Considered at the forefront of design, his clients include BMW, Coca-Cola, Sony, Starbucks, the Islands of the Bahamas, Minute Maid and many others.
Title: Brand Apart
Publisher: One Club Publishing
Book Condition: Good
Book Description One Club Publishing 7/1/2005, 2005. Hardcover. Book Condition: Good. 0929837258 Moderate/ Heavy wear to book from shelving. Binding is loose. Bookseller Inventory # Z0929837258Z3
Book Description One Club Publishing, 2005. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0929837258
Book Description Hardcover Dec 01, 2005. Book Condition: Used: Good. Bookseller Inventory # PG-GVI1-H3G2
Book Description One Club for Art & Copy Inc.,U.S., 2005. Hardcover. Book Condition: Near Fine. 1st Edition. One Club Publishing (NYC), 2005. Very good condition hardback with clean, unmarked pages and only light soiling / marking to white boards (covers) commensurate with age, but no bumping or bashing. Not an ex-library copy. Dispatched from UK within three days. Please note that due to weight, extra postage may need to be levied for some overseas orders. Bookseller Inventory # ABE-1506439408253
Book Description One Club Publishing, 2005. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0929837258
Book Description Book Condition: Good. Brand Apart. Bookseller Inventory # Amz4837719
Book Description One Club Publishing, 2005. Hardcover. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P020929837258
Book Description One Club Publishing. Hardcover. Book Condition: Fine. 0929837258 Like New Condition. Bookseller Inventory # LN7.0514739
Book Description One Club Publishing, 2005. Hardcover. Book Condition: Like New. Almost new condition. Bookseller Inventory # P010929837258
Book Description One Club Publishing, 2005. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110929837258