Brand Management: The Vault.com Guide to Marketing & Brand Management (Vault Career Guide to Marketing & Brand Management)

Goodman, Jennifer

Published by Vault, 1999
ISBN 10: 1581310692 / ISBN 13: 9781581310696
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Good condition, some are ex-library and can have markings. Bookseller Inventory #

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Synopsis: Guide from the Vault Career Library - from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.

From the Publisher: Profiled companies:
American Greetings
Black & Decker
Campbell Soup
Chrysler
Clorox
Coca-Cola
Clorox
ConAgra Coors
Corning
Dole Food
Eastman Kodak
Ford Motor
The Gap
General Mills
General Motors
Gillette
Hallmark Cards
Hershey Foods
Hormel
Johnson & Johnson
Kellogg's
Kimberly-Clark
Kraft
Levi Strauss
Mattel Toys
Miller Brewing
Nabisco
Nestl
Nike
Pepsico
Procter & Gamble
Reebok
Sara Lee
Seagram

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Bibliographic Details

Title: Brand Management: The Vault.com Guide to ...
Publisher: Vault
Publication Date: 1999
Binding: Paperback
Book Condition: Good

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Vault Com Inc and Goodman, Jen
Published by Vault.com (1999)
ISBN 10: 1581310692 ISBN 13: 9781581310696
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Book Description Vault.com, 1999. Paperback. Book Condition: Used; Good. Bookseller Inventory # 1426273

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Jennifer Goodman
Published by Vault
ISBN 10: 1581310692 ISBN 13: 9781581310696
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Book Description Vault. Paperback. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2676317048

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