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Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to.

Jean-Marc Lehu

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ISBN 10: 0749451467 / ISBN 13: 9780749451462
Used Condition: LikeNew Soft cover
From Auriga Ltd (Front Royal, VA, U.S.A.)

AbeBooks Seller Since December 4, 2007 Seller Rating 3-star rating

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Like new condition. Absolutely no highlightings or markings inside the books. All covers subject to prior use. (If the book was published with a CD/DVD it will be included in your copy.) There is never any highlighting or underlining in our books. All covers are subject to prior use and while some of them may be in like new condition, others may have small dings or creases. (If an item is listed as having a CD/DVD, it will be included.) All orders usually ship within 48 hours via media mail or p. Bookseller Inventory # mon0000004892

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Bibliographic Details

Title: Brand Rejuvenation: How to Protect, ...

Binding: Paperback

Book Condition:LikeNew

About this title


According to the American Marketing Association, 80% of all new brands fail. In such a competitive environment, it is much cheaper for brand managers to rejuvenate a brand than to invent a new one. Brand Rejuvenation highlights the aging problem that every brand can potentially face and investigates how companies can take steps to counter the aging process. For brands today, the battle for survival is never-ending -- there are millions of brands around the world and not enough space on the shelves or in the consumer's mind to hold them all. With dozens of case studies and examples of brands across different industries, Brand Rejuvenation provides brand managers with lots of ideas and practical advice on how to implement brand rejuvenation and aging prevention strategies.

About the Author:

Jean-Marc Lehu is Associate Marketing Professor at Panthéon Sorbonne University in Paris, France. He is also a consultant in marketing and communications and conducts research on customer loyalty and brand management. He is the author of Brand Rejuvenation (2006, Kogan Page) and Branded Entertainment (2007, Kogan Page).

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