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Brand / Wally Olins on Brands: Las Marcas Segun Wally Olins / Wally Olins on Brands (Ediciones Especiales / Special Editions) (Spanish Edition)

Wally Olins

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ISBN 10: 847506664X / ISBN 13: 9788475066646
Published by Turner, 2006
Condition: Good Soft cover
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Title: Brand / Wally Olins on Brands: Las Marcas ...

Publisher: Turner

Publication Date: 2006

Binding: Paperback

Book Condition:Good

Edition: Tra.

About this title


Las marcas son el fenůmeno cultural por excelencia de nuestro tiempo y objeto de un debate a menudo banalizado por los prejuicios y las suposiciones fr√≠volas. En este libro, el experto mundial Wally Olins desmonta la nueva ortodoxia de los partidarios No-Logo, quienes, a su juicio, confunden marcas con capitalismo. Partiend

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