A Branded World - Adventures in Public Relations and the Creation of Superbrands

Michael Levine

Published by Blackstone Audio, 2004
ISBN 10: 0786188421 / ISBN 13: 9780786188420
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BRAND NEW Audiobook on Library CD - Unabridged A Brand New Quality Audiobook from a Full-Time Veteran Owned Bookshop in business since 1992!. Bookseller Inventory # 2220559

About this title:

Synopsis: Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

About the Author:

Michael Levine, founder of one of the country's most prominent entertainment public relations firms, has been called "one of Hollywood's brightest and most respected executives" by USA Today. He is the author of numerous books, including Guerrilla PR, the world's most widely used introduction to public relations. His essays have been featured in the New York Times, Reader's Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.

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Bibliographic Details

Title: A Branded World - Adventures in Public ...
Publisher: Blackstone Audio
Publication Date: 2004
Book Condition: BRAND NEW

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Levine, Michael
ISBN 10: 0786188421 ISBN 13: 9780786188420
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Book Description No binding. Condition: Good. Former library audio book. Will have library markings and stickers and possibly no inserts. Plays perfectly. audio book. Seller Inventory # 012-5CE2-XXAH

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