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Branding Pakistan

Kashir Asghar

Published by LAP LAMBERT Academic Publishing
ISBN 10: 3844381155 / ISBN 13: 9783844381153
New / Paperback / Quantity Available: 20
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Title: Branding Pakistan

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition: New

Book Type: Paperback

Description:

Paperback. 80 pages. Dimensions: 8.5in. x 5.9in. x 0.3in.This books is about Branding Pakistan purely from a Pakistani students perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become reasonably dominant due to the concepts of differentiating and developing of identities for nations and destinations to compete with one another. The book first offers a description of the terms branding, nation branding and place or destination branding. An effort has been made to study the awareness and commitment of Pakistani students in branding their country Pakistan. Anholts Hexagon has been used as a model to check the cohesiveness of Pakistani students as brand ambassadors along with role of Government of Pakistan as a facilitator. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783844381153

About this title:

Synopsis: This books is about Branding Pakistan purely from a Pakistani students' perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become reasonably dominant due to the concepts of differentiating and developing of identities for nations and destinations to compete with one another. The book first offers a description of the terms branding, nation branding and place or destination branding. An effort has been made to study the awareness and commitment of Pakistani students in branding their country Pakistan. Anholt?s Hexagon has been used as a model to check the cohesiveness of Pakistani students as brand ambassadors along with role of Government of Pakistan as a facilitator.

Product Description: This books is about Branding Pakistan purely from a Pakistani students' perspective. The concepts of....

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