Brands Win Championships

Jeremy Allen Darlow

Published by Jack and June Publishing, 2015
ISBN 10: 0990562204 / ISBN 13: 9780990562207
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Synopsis: Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. 
Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. 
"A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win
"Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind
"Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated
"Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin

Review: "A must read for anyone in sports marketing. This book sees the future and shows you how to get there." -- Nate Scott, USA Today Sports, For the Win

"Win or lose, here's how to build a national reputation for your college sports brand." 
-- Al Ries, Author, Positioning: The Battle for Your Mind
  


"Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports."-- Seth Godin, Author, Linchpin

"Brands Win Championships offers a practical primer on how to build your brand with story and perception" -- Tim Newcomb, Sports Illustrated

"This is your road map to building a winning brand."-- Howard Schnellenberger, Head Football Coach, University of Miami, 1983 National Champions 

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Bibliographic Details

Title: Brands Win Championships
Publisher: Jack and June Publishing
Publication Date: 2015
Binding: Paperback
Book Condition: Used: Good

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Jeremy Allen Darlow
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Book Description Jack and June Publishing, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Defense doesn t win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It s not just about x s and o s anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It s about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you ll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** -A must-read for anyone in sports marketing. This book sees the future and shows you how to get there.- - Nate Scott, USA TODAY Sports, For the Win -Win or lose, here s how to build a national reputation for your college sports brand- - Al Ries, Author, Positioning: The Battle for Your Mind -Brands Win Championships offers a practical primer on how to build your brand with story and perception- - Tim Newcomb, Sports Illustrated -Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you ll find inside this book that s not actually about sports - - Seth Godin, Author, Linchpin. Bookseller Inventory # AAV9780990562207

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Book Description Jack and June Publishing, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Defense doesn t win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It s not just about x s and o s anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It s about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you ll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** A must-read for anyone in sports marketing. This book sees the future and shows you how to get there. - Nate Scott, USA TODAY Sports, For the Win Win or lose, here s how to build a national reputation for your college sports brand - Al Ries, Author, Positioning: The Battle for Your Mind Brands Win Championships offers a practical primer on how to build your brand with story and perception - Tim Newcomb, Sports Illustrated Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you ll find inside this book that s not actually about sports - Seth Godin, Author, Linchpin. Bookseller Inventory # AAV9780990562207

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Book Description Jack and June Publishing. Paperback. Book Condition: New. Paperback. 190 pages. Dimensions: 8.0in. x 5.0in. x 0.5in.Defense doesnt win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. Its not just about xs and os anymore. It about polarizing uniforms on the field and massive billboards in Times Square. Its about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, youll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. A must-read for anyone in sports marketing. This book sees the future and shows you how to get there. - Nate Scott, USA TODAY Sports, For the Win Win or lose, heres how to build a national reputation for your college sports brand - Al Ries, Author, Positioning: The Battle for Your Mind Brands Win Championships offers a practical primer on how to build your brand with story and perception - Tim Newcomb, Sports Illustrated Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas youll find inside this book thats not actually about sports - Seth Godin, Author, Linchpin This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780990562207

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